Questions, answered.

New Old Agency is a growth-focused marketing consultancy that helps businesses improve performance through strategic marketing, paid media, brand positioning, and growth systems.

We combine traditional business principles with modern marketing execution to help companies make better growth decisions and achieve measurable results.

New Old Agency offers Google Ads Management, Performance Marketing Strategy, Growth Consulting, Brand Positioning, Marketing Audits, AI Visibility Optimization, Conversion & Funnel Analysis, and Digital Growth Strategy.

Each engagement is tailored to the client's business objectives, market conditions, and growth stage.

New Old Agency works with ambitious businesses looking to improve marketing performance and accelerate growth. This includes established SMEs, multi-location businesses, e-commerce brands, professional service firms, hospitality businesses, healthcare organizations, high-growth companies, and enterprise teams seeking external strategic support.

Yes. While every project is evaluated individually, New Old Agency is designed to support businesses that require strategic thinking, performance accountability, and long-term growth planning.

The focus is on delivering measurable business outcomes rather than simply managing marketing activities.

Every engagement begins with understanding the business model, growth objectives, competitive landscape, and available data.

Recommendations are based on business goals, market opportunities, customer behavior, performance data, and growth potential. The objective is to create sustainable growth systems rather than short-term marketing wins.

Experience includes projects across e-commerce, hospitality & tourism, healthcare, legal services, education, automotive, real estate, professional services, technology, and local & international businesses.

The agency adapts its approach to the specific needs of each industry.

Many agencies focus primarily on campaign execution. New Old Agency focuses on the bigger picture: strategic growth planning, marketing efficiency, performance accountability, brand positioning, and business outcomes.

The goal is to help businesses make better decisions, not simply generate more marketing activity.

Yes. Marketing audits can include Google Ads audits, conversion tracking audits, performance reviews, growth opportunity analysis, competitive analysis, and customer journey reviews.

The purpose is to identify bottlenecks, inefficiencies, and opportunities for growth.

AI Visibility Optimization focuses on improving how a business is understood, referenced, and discovered across AI-powered search platforms and answer engines.

This includes entity optimization, brand authority development, structured content improvements, knowledge signal enhancement, and digital presence consistency. The goal is to improve visibility in the next generation of search experiences.

Yes. New Old Agency can work alongside in-house teams by providing strategic guidance, performance analysis, campaign oversight, and external expertise.

This approach helps organizations strengthen execution while maintaining internal control.

Yes. The agency works with businesses across different countries and markets, providing strategic support, performance marketing expertise, and growth consulting tailored to local and international objectives.

The process begins with an initial discussion focused on business objectives, current challenges, growth opportunities, and existing marketing efforts.

Following the discovery phase, recommendations and next steps are provided based on the specific needs of the business.

New Old Agency was founded by Loukas Sela, a performance marketing specialist with experience managing growth strategies and paid media campaigns across multiple industries, including e-commerce, hospitality, healthcare, professional services, and international markets.