Performance Scaling for Fashion Brand

Took over the brand’s paid advertising across Meta and Google and rebuilt it from the ground up over a four-month period. The first step was a full audit of the existing accounts — structure, tracking, audiences, and creative — to establish a clean, reliable baseline before any spend decisions.

With tracking verified and the account architecture rebuilt, the system combined prospecting, retargeting, and catalog campaigns around the brand’s best-performing products, then scaled through continuous optimization.

During the period, the campaigns generated €400,000 in revenue from €20,000 in ad spend — a 21.7 ROAS — by concentrating budget on proven creatives and high-intent audiences rather than spreading spend thin.

I managed the entire process from strategy to execution — planning, account structure, campaign management, optimization, tracking, reporting, and scaling decisions. Everything was built and managed end-to-end, by me.

After taking over the accounts, every system was checked first — conversion tracking, attribution, feed health, and account structure — so decisions could be made on clean data.

From there the focus was creative testing velocity and audience discipline: winning angles were scaled aggressively, underperformers were cut fast, and catalog and retargeting captured existing demand efficiently. The account was then optimized continuously for growth, compounding a high-efficiency system rather than chasing high-spend volume.

It comes from disciplined execution, clear data, structured systems, and consistent optimization over time.