Managed Google Ads campaigns for an automotive dealership promoting multiple car brands and seasonal offers. The strategy combined branding campaigns to increase visibility with search campaigns focused on lead generation for car inquiries and test drives.
Campaigns were continuously updated based on new promotions, models, and offers. The account generated strong visibility and qualified traffic, driving over 500 leads while maintaining efficient ad spend and consistent optimization.
Across the managed accounts, campaigns reached 7.76M+ impressions and 101K+ clicks, with a second account adding a further 2.34M impressions and 13.5K clicks.
Managed Google Ads branding & lead generation campaigns for automotive offers.
I managed the entire process from strategy to execution — planning, account structure, campaign management, optimization, tracking, reporting, and scaling decisions. Everything was built and managed end-to-end, by me.
Branding for visibility, search for qualified leads.
Branding campaigns built visibility for the dealership and its car brands, while intent-driven Search campaigns captured demand for inquiries and test drives. Creative and offers were refreshed continuously around new promotions and models.
Performance snapshot.
View Google Ads proof
Deliverables
Good performance is rarely the result of one campaign.
It comes from disciplined execution, clear data, structured systems, and consistent optimization over time.