Managed Google Ads campaigns for a construction company launching its first real estate developments. The strategy was built using a full-funnel approach.
Initially, campaigns were optimized for upper-funnel conversions such as property page visits, to build awareness and collect user-behavior data. After approximately 2.5 months of data collection, the strategy shifted to lower-funnel conversion goals focused on form submissions from interested buyers.
Campaigns were optimized to attract qualified prospects actively looking to purchase property.
Built and optimized a full-funnel Google Ads strategy focused on real estate lead generation.
I managed the entire process from strategy to execution — planning, account structure, campaign management, optimization, tracking, reporting, and scaling decisions. Everything was built and managed end-to-end, by me.
Awareness first. Conversion second. Data throughout.
Phase one optimized for upper-funnel signals (property page visits) to build awareness and gather behavioral data. After ~2.5 months, phase two shifted to lower-funnel goals — form submissions from qualified, purchase-ready buyers.
Performance snapshot.
View Google Ads proof
Deliverables
Good performance is rarely the result of one campaign.
It comes from disciplined execution, clear data, structured systems, and consistent optimization over time.