Performance Archive · Google Ads · E-commerce · USA

Google Ads Management for USA E-commerce Brand

Scaling Search, Shopping & Performance Max for a niche sports brand in the United States.

$352K
Revenue
$55.5K
Ad spend
6.34
ROAS
26.1K
Clicks
Overview

Managed and optimized Google Ads campaigns for a USA-based e-commerce brand selling niche sports products. The account included Search, Shopping and Performance Max campaigns targeting customers across the United States.

During the reporting period, the campaigns generated $352,000 in revenue from $55,500 in ad spend, achieving a 6.34 ROAS and driving over 26,000 clicks.

My Role

Managed Google Ads strategy, scaling campaigns and optimizing ROAS across Search, Shopping & P.Max.

I managed the entire process from strategy to execution — planning, account structure, campaign management, optimization, tracking, reporting, and scaling decisions. Everything was built and managed end-to-end, by me.

Strategy

Scaling profitable products with disciplined structure.

The strategy focused on scaling profitable products, improving search intent targeting, and optimizing campaign structure to maximize revenue while maintaining strong profitability and efficiency.

Results

Performance snapshot.

$352K
Revenue
$55.5K
Ad spend
6.34
ROAS
26.1K
Clicks
Ad spend vs Revenue
$55.5K
Ad Spend
$352K
Revenue
View Google Ads proofGoogle Ads results screenshot
Tools &
Deliverables
Google Ads
Google Analytics
Google Tag Manager
Account Management
Google Ads Audit
In closing

Good performance is rarely the result of one campaign.

It comes from disciplined execution, clear data, structured systems, and consistent optimization over time.

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