Performance Archive · Google Ads · E-commerce · USA
Scaling Search, Shopping & Performance Max for a niche sports brand in the United States.
Managed and optimized Google Ads campaigns for a USA-based e-commerce brand selling niche sports products. The account included Search, Shopping and Performance Max campaigns targeting customers across the United States.
During the reporting period, the campaigns generated $352,000 in revenue from $55,500 in ad spend, achieving a 6.34 ROAS and driving over 26,000 clicks.
I managed the entire process from strategy to execution — planning, account structure, campaign management, optimization, tracking, reporting, and scaling decisions. Everything was built and managed end-to-end, by me.
The strategy focused on scaling profitable products, improving search intent targeting, and optimizing campaign structure to maximize revenue while maintaining strong profitability and efficiency.

Good performance is rarely the result of one campaign.
It comes from disciplined execution, clear data, structured systems, and consistent optimization over time.