Performance Archive · Google Ads · Luxury · Hospitality

Google Ads Strategy for Luxury Resort

International, multi-language strategy for a Halkidiki luxury resort targeting high-value markets.

€1.2M
Booking revenue
€26K
Ad spend
37.8K
Conversions
79.2K
Clicks
Overview

Managed Google Ads campaigns for a luxury resort in Halkidiki targeting international travelers. After analyzing booking data from previous years, the strategy focused on high-value European markets with localized campaigns in each country's language.

The account included Search campaigns, Hotel Ads catalog campaigns, Shopping and remarketing Display campaigns. From the beginning of the year until September, the campaigns generated over €1.2M in booking revenue while driving highly qualified traffic to the hotel's booking system.

My Role

Planned and managed international Google Ads strategy focused on high-value markets.

I managed the entire process from strategy to execution — planning, account structure, campaign management, optimization, tracking, reporting, and scaling decisions. Everything was built and managed end-to-end, by me.

Strategy

Localized campaigns for high-value European markets.

Booking data from previous years was analyzed to identify the highest-value source markets. Campaigns were then localized into each country's language and structured across Search, Hotel Ads, Shopping and remarketing Display to capture demand at every stage.

Results

Performance snapshot.

€1.2M
Booking revenue
€26K
Ad spend
37.8K
Conversions
79.2K
Clicks
Booking revenue vs Ad spend
€26K
Ad Spend
€1.2M
Booking Rev.
View Google Ads proofGoogle Ads results screenshot
Tools &
Deliverables
Google Ads
Account Management
Account Setup
Google Ads Audit
Google Tag Manager
In closing

Good performance is rarely the result of one campaign.

It comes from disciplined execution, clear data, structured systems, and consistent optimization over time.

Want results like these?

Start a conversation →
Main Theme New Old Agency
New Old Agency