Performance Archive · Google Ads · Luxury · Hospitality
International, multi-language strategy for a Halkidiki luxury resort targeting high-value markets.
Managed Google Ads campaigns for a luxury resort in Halkidiki targeting international travelers. After analyzing booking data from previous years, the strategy focused on high-value European markets with localized campaigns in each country's language.
The account included Search campaigns, Hotel Ads catalog campaigns, Shopping and remarketing Display campaigns. From the beginning of the year until September, the campaigns generated over €1.2M in booking revenue while driving highly qualified traffic to the hotel's booking system.
I managed the entire process from strategy to execution — planning, account structure, campaign management, optimization, tracking, reporting, and scaling decisions. Everything was built and managed end-to-end, by me.
Booking data from previous years was analyzed to identify the highest-value source markets. Campaigns were then localized into each country's language and structured across Search, Hotel Ads, Shopping and remarketing Display to capture demand at every stage.

Good performance is rarely the result of one campaign.
It comes from disciplined execution, clear data, structured systems, and consistent optimization over time.