Managed and optimized Google Ads campaigns for a UK-focused e-commerce brand operating in a competitive niche. The account included multiple campaign types across the full funnel, targeting customers primarily in the United Kingdom.
During the reporting period, the campaigns generated £87,800 in revenue from £26,800 ad spend, achieving a 3.28 ROAS and driving over 57,500 clicks.
Full Google Ads management: strategy, optimization, scaling campaigns and improving ROAS.
I managed the entire process from strategy to execution — planning, account structure, campaign management, optimization, tracking, reporting, and scaling decisions. Everything was built and managed end-to-end, by me.
Structure, search-term analysis, and efficient scaling.
The strategy focused on campaign structure optimization, search term analysis, and scaling profitable campaigns to increase conversion value while maintaining efficiency.
Performance snapshot.
View Google Ads proof
Deliverables
Good performance is rarely the result of one campaign.
It comes from disciplined execution, clear data, structured systems, and consistent optimization over time.